For Every Water Women in Every Wave.
By Women For Women
Designed and tested by women for women. We are committed to creating products that truly meet the needs of active, adventurous water women. Every piece is thoughtfully designed by women who understand firsthand what it takes to feel confident, comfortable, and capable in all conditions.
UPF50+ Sun Protection
Tested to meet the highest standards, our fabric is both durable and lightweight, so you never have to compromise on comfort or style. With our UPF 50+ protection, you can confidently enjoy your time outdoors, knowing you're covered from the sun’s harshest rays.
Superior Quality and Fit
From the first sketch to the final stitch, we pay attention to every detail, so you get gear that not only looks great but feels like it was made just for you. Quality and fit are never an afterthought—they’re at the core of everything we create.
ABOUT THE FOUNDER
Niki Roxx
Niki Roxx launched in 2023 by Nicole Murray, creative director, designer, and water woman.
Starting her surfing adventure at 50, Nicole was determined to redefine surfwear for women. She infused her love for the 60's, 70's, and 90's fashion and music into Niki Roxx - a collection that features dynamic, multi-purpose outfits that can be worn in the ocean, in the gym, and just about everywhere in between.
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