Our Story
ABOUT NIKI
Niki (aka "Nicole") is a dynamic designer and innovator who's known for creating and reinventing brands. She started the popular "Dollhouse" streetwear line and award-winning "NM70" footwear brand and led reinvention efforts at companies such as Anthropologie and AG Jeans.
The award-winning fashion designer wanted cool surfwear. "I searched for bright colors and prints but all I found were boring black wet suits and surfwear built for girls, not women."
Niki got to work. "I started thinking about how women are always on-the-go. A multi-purpose suit can be worn in the water and out of it, to appointments, to work or dinner".
Add in Niki's love of 60's, 70's and 90's fashion and music, and you can see how she created the bold, eye-catching designs of NIKI ROXX.
Life's a beach. Grab a wave.
Niki Roxx features dynamic, multi-purpose outfits that can be worn in the ocean, in the gym and just about everywhere in between!
Designed for women who love a challenge and see every obstacle as an opportunity to shine.
